Nonprofit Dedicated to Ending Homelessness – One Family at a Time – Raises the Curtain on New Logo and Programs
Duluth, Ga., February 11, 2021 – First launched in 1991 as an outreach ministry of Christ Church Episcopal in Norcross, Georgia with one house to serve two homeless families at a time, Rainbow Village has since grown to a 2.5-acre campus in the heart of Duluth with five apartment buildings offering room enough to house 30 families simultaneously. But the evolution from Rainbow House to Rainbow Village hasn’t been solely limited to the number of apartments it can provide families in need. Over the last three decades, the nonprofit has built a solid network of staff members, community partners, donors and volunteers to support its mission to end homelessness – one family at a time – through multi-generational programming that allow families to confidently embark on the journey to self-sufficiency and thrive beyond the “village.” As this transformative program prepares to celebrate its 30th anniversary, it raises the curtain on a new logo and explores new opportunities for growth as it reimagines and expands its services so the nonprofit can help even more families than ever before.
The nonprofit’s new logo was created with two arcs of a rainbow integrated into a home at its end. The concept of a rainbow symbolizes hope for those who may be facing hardship or a crisis that results in homelessness. The arc could also be viewed as a “road along a life journey.” The home represents the ultimate goal – although its simple shape could also be viewed as an upward facing arrow. The color palette of primary colors also plays a role in the logo’s meaning. Red is the symbolic color of the heart and suggests strong emotions. Physiologically, it’s a call to the adrenal glands to get the body activated. As the color of nature, green represents growth and new beginnings. It is both soothing and reassuring. Viewed as protective in many cultures, blue is representative of dependability and constancy – symbolizing mercy and a sense of calm.
“This beautiful new logo from the talented team at Rock Paper Scissors is the perfect way to kick off our 30th Anniversary,” said Melanie Conner, CEO of Rainbow Village. “To me, it is also symbolic of the fact that Rainbow Village is on a continuous journey of its own to seek out the most effective ways to help families in need. The growth of this nonprofit over the last three decades has been nothing shy of miraculous, but we want to continue to stretch and grow in new directions to help as many families as we possibly can. Over the months to come, we will begin revealing some exciting updates to the services we provide. It’s just another way we are striving to be change-makers who are moving the needle towards ending homelessness through educational, support driven, compassionate programming that embraces unique paths and sustainable progress.”
In addition to the new logo and new programming, Rainbow Village will be sharing Transformation Tales from its residents, graduates, staff members, board members, donors and volunteers over the months to come. With 90% of its funding privately secured through individual donors, corporations, churches and foundations, the support of the community is paramount to the continued success of Rainbow Village. To join in the 30th Anniversary celebration, interested parties might consider becoming a donor and/or volunteer at the nonprofit. Volunteer opportunities include mentoring, providing meals, and property beautification, assisting with fundraising events and much more. To make a secure one-time online donation, sign on as a monthly donor or register as a volunteer, please visit www.RainbowVillage.org.
About Rainbow Village: Established in 1991, Rainbow Village is a transformative 501(c)3 nonprofit program located in Duluth, GA that serves families that are currently experiencing homelessness. Our model provides safe housing, education, and community support systems that allow families to confidently embark on the journey to self-sufficiency and thrive beyond our village. To learn more about Rainbow Village, register as a volunteer or make a tax-deductible donation, visit www.rainbowvillage.org.